Thursday, 23 April 2015
Sunday, 19 April 2015
Evaluation 4 - Transcript
We went onto video sites such as YouTube and VEVO, to find inspiration for our music video; we learnt the conventions of music videos. We looked at artists like Ed Sheeran, Paulo Nutini, Sam Smith and Olly Murs, from there we looked further into their website and how they interacted with their fans, this gave us a real in-depth knowledge into these artists.
We used our personal mobile phones to record interview with our target audience, to find out what would entice them into watching a music video, and what they are looking for in an artist. We used this information to direct us in knowing what key aspects to feature in the music video, we also found out the Values, Attitudes and Lifestyles of our target audience and identified they are Traditionalists, this meant they enjoyed a typical love narrative. Therefore we decided that we should focus more on the narrative in our music video, than the lip-syncing, as we felt our young target audience would relate to the story better than making it more performance based narrative.
We used the internet as a research tool to gain an understanding of similar artists’ im
age, this therefore meant that we could find
what our artist could wear, so they could generically link with the type of music they are playing e.g. Synthetic Pop
We used the internet as a research tool to gain an understanding of locations, we looked at other artists such as Lily Allen and One Direction who had the set of a Café/Shop, and as a result we researched cafés in the London area, near where we were filming. However due to restraints on timings of the song and narrative, we had to cut out the section in which we filmed on location in the café.
To create our animatic, we first drew out the storyboard, and then once completed, we took photos of each individual shot using our phones, and then sent them onto the Editing workspace using email. After we downloaded the images onto the workspace, we put them into Adobe Premiere Pro. After this we cut each shot to the beat of the music. This enabled us to learn more about the timings of each shot and as a result we understood that we knew we should place in more shots as the cuts through were too long, making the video look dull.
We used a Canon XF305 to film our music video, this was a digital recording camera that enabled us to give a professional edge to our product, and film in High Definition. By using a semi-professional camera we could smoothly zoom in and out, used tracks to create a tracking shot, and make our finished product look as professional as possible.
We used the software, Adobe Premiere Pro. This is a professional editing suite that allowed us to edit freely and easily. By using this software it allowed us to create transitions to gradually bring the shot in, we were able to cut directly to the beat which is a key convention of music videos, we were able to change the brightness, contrast and colour of particular shots so that it would fit better, since we had two days in which we filmed. We slowed the speed of shots down and also sped them up so that they would fit the narrative and not have too much screen time. We were able to move shots around and place them in the order to fit our narrative. We also used discontinuity editing devices, which matches the convention found in other music videos analysed.
We used online survey sites including SurveyMonkey questionnaire to gain audience feedback on our products, as a result of doing this we made minor changes in the products in post-production, also from this we found out how we could make a more cohesive package to sell and market our artist.
We researched into similar artists’ digipak, by searching on Google for similar artists and their album covers. As a result we knew what our target audience expects to see from an artist in that genre.
We planned the layout of the digipaks in Coral Draw/Paint, this was a basic software that enabled us to manipulate images into the way we wanted it to be perceived by the audience. By doing this we found out what worked and what didn’t.
I produced my digipak using Photoshop, this professional image editing software allows the user to use layers as a way of control image and manipulating it in a more sophisticated way than Coral Paint/Draw can achieve. As a result of doing this, it meant that the finished digipak looks more professional.
We researched into similar artists websites, by finding their social channels and analysed them for emergent themes. This allowed us to know what to include in our artists websites. Including items such as buttons, sections, and the overall layout etc.
We planned and produced out website using Wix, this is an online web designing tool in which you can easily create your own website. As a result of using this tool, we were able to be creative and learnt additional new skills.
We made sure our website linked with other technologies such as Facebook, Twitter and YouTube by embedding the artists feed into the websites HTML code, this is so that users can easily navigate to the artists’ social media pages, to spread the message of our artist and to help build target audience and fan base, to ultimately gain more downloads and purchases of the stars music.
We used the internet as a research tool to gain an understanding of similar artists’ im
age, this therefore meant that we could find
what our artist could wear, so they could generically link with the type of music they are playing e.g. Synthetic Pop
We used the internet as a research tool to gain an understanding of locations, we looked at other artists such as Lily Allen and One Direction who had the set of a Café/Shop, and as a result we researched cafés in the London area, near where we were filming. However due to restraints on timings of the song and narrative, we had to cut out the section in which we filmed on location in the café.To create our animatic, we first drew out the storyboard, and then once completed, we took photos of each individual shot using our phones, and then sent them onto the Editing workspace using email. After we downloaded the images onto the workspace, we put them into Adobe Premiere Pro. After this we cut each shot to the beat of the music. This enabled us to learn more about the timings of each shot and as a result we understood that we knew we should place in more shots as the cuts through were too long, making the video look dull.
We used a Canon XF305 to film our music video, this was a digital recording camera that enabled us to give a professional edge to our product, and film in High Definition. By using a semi-professional camera we could smoothly zoom in and out, used tracks to create a tracking shot, and make our finished product look as professional as possible.
We used the software, Adobe Premiere Pro. This is a professional editing suite that allowed us to edit freely and easily. By using this software it allowed us to create transitions to gradually bring the shot in, we were able to cut directly to the beat which is a key convention of music videos, we were able to change the brightness, contrast and colour of particular shots so that it would fit better, since we had two days in which we filmed. We slowed the speed of shots down and also sped them up so that they would fit the narrative and not have too much screen time. We were able to move shots around and place them in the order to fit our narrative. We also used discontinuity editing devices, which matches the convention found in other music videos analysed.
We used online survey sites including SurveyMonkey questionnaire to gain audience feedback on our products, as a result of doing this we made minor changes in the products in post-production, also from this we found out how we could make a more cohesive package to sell and market our artist.We researched into similar artists’ digipak, by searching on Google for similar artists and their album covers. As a result we knew what our target audience expects to see from an artist in that genre.
We planned the layout of the digipaks in Coral Draw/Paint, this was a basic software that enabled us to manipulate images into the way we wanted it to be perceived by the audience. By doing this we found out what worked and what didn’t.
I produced my digipak using Photoshop, this professional image editing software allows the user to use layers as a way of control image and manipulating it in a more sophisticated way than Coral Paint/Draw can achieve. As a result of doing this, it meant that the finished digipak looks more professional.
We researched into similar artists websites, by finding their social channels and analysed them for emergent themes. This allowed us to know what to include in our artists websites. Including items such as buttons, sections, and the overall layout etc.
We planned and produced out website using Wix, this is an online web designing tool in which you can easily create your own website. As a result of using this tool, we were able to be creative and learnt additional new skills.We made sure our website linked with other technologies such as Facebook, Twitter and YouTube by embedding the artists feed into the websites HTML code, this is so that users can easily navigate to the artists’ social media pages, to spread the message of our artist and to help build target audience and fan base, to ultimately gain more downloads and purchases of the stars music.
Evaluation 4 - How have I used digital technologies in the research, planning and creation of my products?
We went onto video sites such as YouTube and VEVO, to find inspiration for our music video; we learnt the conventions of music videos
We looked at artists like Ed Sheeran, Paulo Nutini, Sam Smith and Olly Murs, from there we looked further into their website and how they interacted with their fans, this gave us a real in-depth knowledge into these artists
.
We used our personal mobile phones to record interview with our target audience, to find out what would entice them into watching a music video, and what they are looking for in an artist. We used this information to direct us in knowing what key aspects to feature in the music video, we also found out the Values, Attitudes and Lifestyles of our target audience and identified they are Traditionalists, this meant they enjoyed a typical love narrative. Therefore we decided that we should focus more on the narrative in our music video, than the lip-syncing, as we felt our young target audience would relate to the story better than making it more performance based narrative.
We used the internet as a research tool to gain an understanding of similar artists’ image, this therefore meant that we could find what our artist could wear, so they could generically link with the type of music they are playing e.g. Synthetic Pop
We used the internet as a research tool to gain an understanding of locations, we looked at other artists such as Lily Allen and One Direction who had the set of a Café/Shop, and as a result we researched cafés in the London area, near where we were filming. However due to restraints on timings of the song and narrative, we had to cut out the section in which we filmed on location in the café.
To create our animatic, we first drew out the storyboard, and then once completed, we took photos of each individual shot using our phones, and then sent them onto the Editing workspace using email. After we downloaded the images onto the workspace, we put them into Adobe Premiere Pro
. After this we cut each shot to the beat of the music. This enabled us to learn more about the timings of each shot and as a result we understood that we knew we should place in more shots as the cuts through were too long, making the video look dull.
We used a Canon ----- to film our music video, this was a digital recording camera that enabled us to give a professional edge to our product, and film in High Definition.
By using a semi-professional camera we could smoothly zoom in and out, used tracks to create a tracking shot, and make our finished product look as professional as possible.
We used the software, Adobe Premiere Pro. This is a professional editing suite that allowed us to edit freely and easily. By using this software it allowed us to create transitions to gradually bring the shot in, we were able to cut directly to the beat which is a key convention of music videos, we were able to change the brightness, contrast and colour of particular shots so that it would fit better, since we had two days in which we filmed. We slowed the speed of shots down and also sped them up so that they would fit the narrative and not have too much screen time. We were able to move shots around and place them in the order to fit our narrative. We also used discontinuity editing devices, which matches the convention found in other music videos analysed.
We used online survey sites including SurveyMonkey questionnaire to gain audience feedback on our products, as a result of doing this we made minor changes in the products in post-production, also from this we found out how we could make a more cohesive package to sell and market our artist.
We researched into similar artists’ digipak, by searching on the internet for similar artists and their album covers. As a result we knew what our target audience expects to see from an artist in that genre.
We planned the layout of the digipaks in Coral Draw/Paint, this was a basic software that enabled us to manipulate images into the way we wanted it to be perceived by the audience. By doing this we found out what worked and what didn’t.
I produced my digipak using Photoshop, this professional image editing software allows the user to use layers as a way of control image and manipulating it in a more sophisticated way than Coral Paint/Draw can achieve. As a result of doing this, it meant that the finished digipak looks more professional.
We researched into similar artists websites, by finding their social channels and analysed them for emergent themes. This allowed us to know what to include in our artists websites. Including items such as buttons, sections, and the overall layout etc.
We planned and produced out website using Wix, this is an online web designing tool in which you can easily create your own website. As a result of using this tool, we were able to be creative and learnt additional new skills.
We made sure our website liked with other technologies such as Facebook, Twitter and YouTube by embedding the artists feed into the websites HTML code, this is so that users can easily navigate to the artists’ social media pages, to spread the message of our artist and to help build target audience and fan base, to ultimately gain more downloads and purchases of the stars music.
Saturday, 18 April 2015
Youtube Analytics
From the YouTube Analytics of our product we can identify that the majority of views is female with 74.6% of viewers being female, this backs up our findings that the target audience is women.
We can also establish that the average view duration is 2:14 which isn't the full video length, this will allow the artist to tailor products or music pieces to suit this time frame, since as media producers we don't want consumers to grow bored/disinterested.
Also we can distinguish that the top locations of viewers is in the United Kingdom, however this was only the trial period for this new artist, so we expect the artist to draw more attention over seas, mainly in america, which is the largest market.
This statistical data also allows us to see that the highest portion of views by far is 13-17 year olds, followed by 19-24 year olds, this fits with our target audience of teenage girls.
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To conclude, we learnt that data can be easily located by large firms to pinpoint the target market and create enjoyable products for everyone.
We can use this information to our advantage by tailoring new products and releases to the audience; including music video, digipak and website.
Tuesday, 24 March 2015
Jenkins
Jenkins stated "if it doesn't spread it is dead". From this quote I realised that to make Brandon's promotional campaign as successful as possible, I have to use as many social media outlets as possible. From this realisation I put links to Brandon's Facebook, Twitter and Instagram on his website so his fans can keep as up to date as possible. Aswell as that, this gives Brandon an opportunity to interact with his fans and create a personal experience from them. On these social media platforms, which are solely controlled by Brandon, we will be doing some competitions for his fans to win his album and merchandise. This is effective as it entices people to discover him and get involved and also promotes his music virally. In order to do this we made his music video available for free on Youtube as this will enable an audience to discover him in advance of his single/album being released.
Additionally on Brandon's website you can sign up to get emails for a monthly newsletter. This newsletter will be written by Brandon himself and will allow him to interact with fans as well as getting them all the latest news on his music/tour dates. This allows the process of word of mouth to happen as people will tell their friends which will spread the word about Brandon and get more people to listen to him and subscribe.
Additionally on Brandon's website you can sign up to get emails for a monthly newsletter. This newsletter will be written by Brandon himself and will allow him to interact with fans as well as getting them all the latest news on his music/tour dates. This allows the process of word of mouth to happen as people will tell their friends which will spread the word about Brandon and get more people to listen to him and subscribe.
Demographics and Psychographics of the audience
The success of a music video can hinge on the ability to know your audience. Developing a demographic and psychographic profile of your audience is a crucial step in planning and creating the artists video. First we chose the variables that best defined the profile of our artists audience. These variables were the ones that provided enough information about a typical member of a group to create a mental picture of the aggregate. At this point we had two objectives in mind: first to determine what segments/subgroups existed within the overall audience and secondly to create a clear and complete picture of the characteristics of a typical member within the segment. We achieved this by looking at similar artists audiences and followed the convergence they did. From researching artists like Ed Sheeran, I was able to pinpoint the type of person who I would be targeting my campaign at. This then led me to discover key aspects that my target audience would look for in a music video. This enabled me to distinguish who to use in a focus group to get the best and most reliable feedback for the music video.
Demographics statistically measure the non-psychological attributes of an audience. The primary demographic variables are age, gender, ethnicity, income, occupation, geographic location and marital status. Demographic data will paint a picture to describe the characteristics off an audience member. Demographic trends will describe the changes in the demographics of an audience over time. Psychographic measures include values, opinions, political views, lifestyle, behaviour, leisure activities, desires, entertainment preferences, cultural interests and social activities. When used together demographic and psychographic factors can help identify the target audience and lead you to create the perfect promotional product to best fit their requirements.
Demographics statistically measure the non-psychological attributes of an audience. The primary demographic variables are age, gender, ethnicity, income, occupation, geographic location and marital status. Demographic data will paint a picture to describe the characteristics off an audience member. Demographic trends will describe the changes in the demographics of an audience over time. Psychographic measures include values, opinions, political views, lifestyle, behaviour, leisure activities, desires, entertainment preferences, cultural interests and social activities. When used together demographic and psychographic factors can help identify the target audience and lead you to create the perfect promotional product to best fit their requirements.
Evaluation 3
The questions that we asked included:
Did you enjoy the music video? - what worked well?
What would you change?
What was the narrative of the video?
Does the video fit the genre of music
Do you think the video was cut to the beat?
Do you like the editing?
Sunday, 22 March 2015
Thursday, 19 March 2015
Wednesday, 18 March 2015
Evaluation 1
In what ways does your media product, use, develop or challenge forms and conventions of real media products?
The generic conventions of a music video are defined by Keith Negus
He suggests that the music video is the explicit promotion of the artist's "image" as a specific product with a brand identity, ready for consumption on a mass scale.
The artists "image" could be based on their aesthetic body image, their generic pop image or their ideological image.
In all music videos, without exception will feature the artist either based as the singer or acting to add to the overall cinematic experience.
Keith also highlights that there should be a wide and extensive use of shot types, camera angles and movements, without this the viewer will be easily bored.
Repetition of recurring thematic elements and generically specific iconography, which is one key element often being dominant and providing the skeletal structure for the promotional video, should also be present in the music video.
Negus also advises that a possible narrative structure can work in a promotional music video, in addition a possible performance element will show to the audience that the artist isn't just a generic synthetic artist.
The director is allowed to have flexibility to disregard realism, this will mean that the director is allowed to be as creative as possible since the weirder it is the more it will draw in viewers
Additionally use of special effects including lighting, animation, CGIs and in-camera effects are accepted, since videos are made to have high impact instantly to draw attention.
Shots should cut tightly to the beat of the track during editing, so that the video looks like it fits with the accompanying music track.
This will be accompanied with a carefully constructed Mise en Scene appropriate to the content and tone of the track.
Tuesday, 17 March 2015
Monday, 16 March 2015
Tuesday, 10 March 2015
Sunday, 8 March 2015
Audience feedback
Tuesday, 3 March 2015
Monday, 2 March 2015
Saturday, 7 February 2015
Website
As I am in the process in making a website for my artist, I decided to research the websites of similar artists to mine to get some inspiration.
I went on to Ed Sheeran's website and instantly was impressed and am now going to base my artists website around Ed's. Ed's is very plain and basic, but presents the viewer with all the key things that he wants his audience to see. For example, links to his social media are all present to allow his fans to keep up to date with his every move. It also features his latest music/videos which is what I would like to have on my website.
Something that Ed's website lacks is images of him. I want to make sure my website features images of Brandon as he is what I am selling to my fans. His army of teenage girl fans want to see new pictures of him, so more up to date pictures will feature on my website. This links to Brandon's star image, of a young relatable guy who his fans can look up to and understand. I want Brandon's fans to feel like they know him and have a personal relationship, which is why I want there to be pictures of Brandon on the website, so they can feel as if they have that connection with him.
I went on to Ed Sheeran's website and instantly was impressed and am now going to base my artists website around Ed's. Ed's is very plain and basic, but presents the viewer with all the key things that he wants his audience to see. For example, links to his social media are all present to allow his fans to keep up to date with his every move. It also features his latest music/videos which is what I would like to have on my website.
Something that Ed's website lacks is images of him. I want to make sure my website features images of Brandon as he is what I am selling to my fans. His army of teenage girl fans want to see new pictures of him, so more up to date pictures will feature on my website. This links to Brandon's star image, of a young relatable guy who his fans can look up to and understand. I want Brandon's fans to feel like they know him and have a personal relationship, which is why I want there to be pictures of Brandon on the website, so they can feel as if they have that connection with him.
Monday, 19 January 2015
Perfect audience member
Gabs is a teenage girl who loves music and mainly boy bands. She is a great example of a person from our main demographic. She makes fan pages on Facebook and Twitter for male singers like Justin Bieber and has many followers. She really gets into her bands and loves going to their concerts and trying to meet them. She likes solo artists such as Ed Sheeran, Justin Bieber, Olly Murs and Sam Smith. She would definitely come to see our Brandon in concert and would buy his merchandise.
It is people like Gabs who Brandon is aimed at, a teenage girl who likes an attractive, appealing and relatable artist. This is what made us decide to have Brandon feature in the video, so his fans enjoy it more and find it more personal because he is in the video. This links to his star image of just a normal guy who appeals to not only teenage girls, but also teenage boys who can relate to him. This is why him being in the video is affective, as it means his fans have a bigger connection with him.
It is people like Gabs who Brandon is aimed at, a teenage girl who likes an attractive, appealing and relatable artist. This is what made us decide to have Brandon feature in the video, so his fans enjoy it more and find it more personal because he is in the video. This links to his star image of just a normal guy who appeals to not only teenage girls, but also teenage boys who can relate to him. This is why him being in the video is affective, as it means his fans have a bigger connection with him.
Thursday, 8 January 2015
Digi pack ideas
Here is a draft of my digipack for my artist Brandon Cooper.
However, after much deliberation, I have decided that this is not the look I want to go for. The star image I am going for is a genuine, approachable and relatable boy, therefore I want him to be on the album cover.
But for the meantime, here was one of my ideas. A calm and gentle look and in keeping with the theme of painting and artistic, the same as the predominant aspect in the music video.
However, after much deliberation, I have decided that this is not the look I want to go for. The star image I am going for is a genuine, approachable and relatable boy, therefore I want him to be on the album cover.
But for the meantime, here was one of my ideas. A calm and gentle look and in keeping with the theme of painting and artistic, the same as the predominant aspect in the music video.
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