From the YouTube Analytics of our product we can identify that the majority of views is female with 74.6% of viewers being female, this backs up our findings that the target audience is women.
We can also establish that the average view duration is 2:14 which isn't the full video length, this will allow the artist to tailor products or music pieces to suit this time frame, since as media producers we don't want consumers to grow bored/disinterested.
Also we can distinguish that the top locations of viewers is in the United Kingdom, however this was only the trial period for this new artist, so we expect the artist to draw more attention over seas, mainly in america, which is the largest market.
This statistical data also allows us to see that the highest portion of views by far is 13-17 year olds, followed by 19-24 year olds, this fits with our target audience of teenage girls.
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To conclude, we learnt that data can be easily located by large firms to pinpoint the target market and create enjoyable products for everyone.
We can use this information to our advantage by tailoring new products and releases to the audience; including music video, digipak and website.
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