Jenkins stated "if it doesn't spread it is dead". From this quote I realised that to make Brandon's promotional campaign as successful as possible, I have to use as many social media outlets as possible. From this realisation I put links to Brandon's Facebook, Twitter and Instagram on his website so his fans can keep as up to date as possible. Aswell as that, this gives Brandon an opportunity to interact with his fans and create a personal experience from them. On these social media platforms, which are solely controlled by Brandon, we will be doing some competitions for his fans to win his album and merchandise. This is effective as it entices people to discover him and get involved and also promotes his music virally. In order to do this we made his music video available for free on Youtube as this will enable an audience to discover him in advance of his single/album being released.
Additionally on Brandon's website you can sign up to get emails for a monthly newsletter. This newsletter will be written by Brandon himself and will allow him to interact with fans as well as getting them all the latest news on his music/tour dates. This allows the process of word of mouth to happen as people will tell their friends which will spread the word about Brandon and get more people to listen to him and subscribe.
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