Perfect audience member

Gabs is a teenage girl who loves music and mainly boy bands. She is a great example of a person from our main demographic. She makes fan pages on Facebook and Twitter for male singers like Justin Bieber and has many followers. She really gets into her bands and loves going to their concerts and trying to meet them. She likes solo artists such as Ed Sheeran, Justin Bieber, Olly Murs and Sam Smith. She would definitely come to see our Brandon in concert and would buy his merchandise.

It is people like Gabs who Brandon is aimed at, a teenage girl who likes an attractive, appealing and relatable artist. This is what made us decide to have Brandon feature in the video, so his fans enjoy it more and find it more personal because he is in the video. This links to his star image of just a normal guy who appeals to not only teenage girls, but also teenage boys who can relate to him. This is why him being in the video is affective, as it means his fans have a bigger connection with him.