Jenkins

Jenkins stated "if it doesn't spread it is dead". From this quote I realised that to make Brandon's promotional campaign as successful as possible, I have to use as many social media outlets as possible. From this realisation I put links to Brandon's Facebook, Twitter and Instagram on his website so his fans can keep as up to date as possible. Aswell as that, this gives Brandon an opportunity to interact with his fans and create a personal experience from them. On these social media platforms, which are solely controlled by Brandon, we will be doing some competitions for his fans to win his album and merchandise. This is effective as it entices people to discover him and get involved and also promotes his music virally. In order to do this we made his music video available for free on Youtube as this will enable an audience to discover him in advance of his single/album being released.

Additionally on Brandon's website you can sign up to get emails for a monthly newsletter. This newsletter will be written by Brandon himself and will allow him to interact with fans as well as getting them all the latest news on his music/tour dates. This allows the process of word of mouth to happen as people will tell their friends which will spread the word about Brandon and get more people to listen to him and subscribe.

Demographics and Psychographics of the audience

The success of a music video can hinge on the ability to know your audience. Developing a demographic  and psychographic profile of your audience is a crucial step in planning  and creating the artists video. First we chose the variables that best defined the profile of our artists audience. These variables were the ones that provided enough information about a typical member of a group to create a mental picture of the aggregate. At this point we had two objectives in mind: first to determine what segments/subgroups existed within the overall audience and secondly to create a clear and complete picture of the characteristics of a typical member within the segment. We achieved this by looking at similar artists audiences and followed the convergence they did. From researching artists like Ed Sheeran, I was able to pinpoint the type of person who I would be targeting my campaign at. This then led me to discover key aspects that my target audience would look for in a music video. This enabled me to distinguish who to use in a focus group to get the best and most reliable feedback for the music video.

Demographics statistically measure the non-psychological attributes of an audience. The primary demographic variables are age, gender, ethnicity, income, occupation, geographic location and marital status. Demographic data will paint a picture to describe the characteristics off an audience member. Demographic trends will describe the changes in the demographics of an audience over time. Psychographic measures include values, opinions, political views, lifestyle, behaviour, leisure activities, desires, entertainment preferences, cultural interests and social activities. When used together demographic and psychographic factors can help identify the target audience and lead you to create the perfect promotional product to best fit their requirements.

Audience Feedback

Evaluation 3

The questions that we asked included:

Did you enjoy the music video? - what worked well?
What would you change?
What was the narrative of the video?
Does the video fit the genre of music
Do you think the video was cut to the beat?
Do you like the editing? 

Evaluation 2

Evaluation 2

Website evaluation

Digipak Evaluation

Evaluation 1

In what ways does your media product, use, develop or challenge forms and conventions of real media products? The generic conventions of a music video are defined by Keith Negus He suggests that the music video is the explicit promotion of the artist's "image" as a specific product with a brand identity, ready for consumption on a mass scale. The artists "image" could be based on their aesthetic body image, their generic pop image or their ideological image. In all music videos, without exception will feature the artist either based as the singer or acting to add to the overall cinematic experience. Keith also highlights that there should be a wide and extensive use of shot types, camera angles and movements, without this the viewer will be easily bored. Repetition of recurring thematic elements and generically specific iconography, which is one key element often being dominant and providing the skeletal structure for the promotional video, should also be present in the music video. Negus also advises that a possible narrative structure can work in a promotional music video, in addition a possible performance element will show to the audience that the artist isn't just a generic synthetic artist. The director is allowed to have flexibility to disregard realism, this will mean that the director is allowed to be as creative as possible since the weirder it is the more it will draw in viewers Additionally use of special effects including lighting, animation, CGIs and in-camera effects are accepted, since videos are made to have high impact instantly to draw attention. Shots should cut tightly to the beat of the track during editing, so that the video looks like it fits with the accompanying music track. This will be accompanied with a carefully constructed Mise en Scene appropriate to the content and tone of the track.

Digipak

Inside sleeve:

Digipak

CD slot:

Digipak

Back cover, song list:

Digipak

Front Cover:

Website

http://kimyudelowitz11.wix.com/brandoncooper

Evaluation 1 - In what ways does your media product, use, develop or challenge forms and conventions of real media products?

Audience feedback

We had a group of peers come watch our video to give some critical feedback. We gave them a survey with a series of questions. See below their answers.

Peer feedback

Final Music Video - Love Is Easy