Additionally, because our song is synthetic, we're portraying the pop style with neutral lighting. When Brandon is painting the model, there will be a spotlight on her to portray her importance to Brandon, and to outline her beauty.
However, when Brandon takes the painting to her house to declare his love to her, the lighting will be darker and greyer, to match the tone. This will be a pathetic fallacy, and illustrate Brandon's pain at seeing the girl he loves with a boyfriend.
We want to use similar lighting the the one above from the One Direction video 'You and I'. The lighting is natural, but has a cold and dark undertone, illustrating the unrequited love.
We want to conform to the conventions of a music video by portraying the sad elements of the song a bleaker experience for the audience. This will signal a change in atmosphere, which is inkeeping with a typical pop video.
The lighting applies our idea of the genre and target audience, as it makes it appealing, and lighthearted which is what our audience likes. Additionally, it adds to the star image of our artist, as it portrays their genre being pop, and how they are lighthearted and dont take anything too seriously.
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