Shooting Schedule

Shooting Schedule

Time	Info
10:30	Setting Up equipment at House
11:00	Film Brandon getting ready
11:45	Arrive at café location
11:50	Film at café/print out model advert – Rachel & Brandon
12:15	Arrive at Park location/Back Up
12:20	Film in Park
12:45	Film Brandon painting – Blank canvas & equipment
13:15	Arrive at Garage – Film location
13:45	LUNCH BREAK
14:15	Start filming Rachel – Close Up & Walking In
14:35	Girls arrive
14:50	Start filming girls interview
15:20	Film Brandon reaction to arrivals & crunching up paper
15:35	Walking down to House - Lipsycing
15:55	Film at house – Upstairs & Window
16:30	Film point of view – Cuddling
16:40	Film texting – Artist & Girl

 

 

** note this is just an estimate, there may be some changes depending on the day

Inspiration for actors

Performance aspect

Because we wanted our video to be as realistic and naturalistic as possible, we have limited the amount of performance based shots we have. This is because we wanted it to portray real life.

However, there are some shots where our main actor is lip syncing the lyrics. We did this as we wanted to portray that, although our target audience is typically girls, the song can be enjoyed by the male sex too. This also portrays that our song and video is not stereotypically aimed at one age group/sex but can be enjoyed by anyone.

The fact that our main actor will be lip syncing whilst painting, portrays the catchyness of the song, and how it can be interpreted in many different ways, and is left to the audience to decide.

This also links to the genre which is pop, which illustrates the casual and light heartedness of the song.

Star Image - By lip syncing and limiting dance routines, it means that this can be related to other artists similar to McFly such as One Direction.
Genre - The performance can relate to the genre, as boy bands include teenagers that would not feel comfortable dancing. One Direction's Zayn is famous for this by choosing not to dance in the X Factor boot camp.
Another example of Lip Syncing used in a music video is Pharrell Williams chart topping song 'Happy' which features multiple actors walking towards camera lip syncing Pharrell's audio.

Synthetic - The artist we are selling is synthetic, the performance relates to this by highlighting the artists features rather than their performance ability, as the artist is sold on their looks.
Target Audience - The performance element relates to our audience as many of the teenage girls watching these videos only watch because their favourite artist is in it, not because it is visually appealing.

Artists Similar to ours

We have chosen a particular artist that has a target audience of teenage girls. We chose this because they are very popular within the music industry at the moment, and we decided to take advantage of what is hot at present.

We want our artist to be similar to the most popular artists at the moment, like these ones below :

The Vamps

Lawson

One Direction

All these artists are based around their star image and are big in the pop genre. This is similar to our artist. The star image of these groups is based around their good looks and the attraction of teenage girls, which is what we want. All of the groups have the clean cut look, which is exactly what we were looking for.

Storyboard Analysis

Working on our storyboard was quite challenging. We faced a few issues when putting it together. For example, we made certain shots too long. This would be extremely boring and repetitive for the audience. We decided to change this as the whole point of a pop video is to be uplifting and light hearted, so we decided it would be unacceptable to have shots lasting for 12 seconds.

Due to this problem, it meant that if we made each shot shorter, we did not have enough shots to fill the 3 minutes of the song. This meant we had to come up with a few more shots. We found this as a group quite challenging, as we had already visualised what we wanted as a group. However, we overcame these challenges, and are back on track.

Despite facing minor issues, we overcame them very efficiently as a group.

Shot by shot guide

-        Establishing shot of art studio (0-3 s)

-        printing out the advert (close up) (4-6)

-        pan across other paintings (7-12)

-        close up of sticking the advert up (13-15)

-        shot focusing on the advert (16-24)

-        shot focusing on Rachel reading advert (25-29)

-        ellipses to him interviewing other girl (30-35)

-        Girls entering one after other (36-42)

-        POV shot of boy seeing girls (43-49)

-        frustrated due to not finding right girl (50-53)

-        crumbling up paper (54-55)

-        close up of crumpled pictures on the floor (56-63)

-        shot of blank canvas (64-65)

-        Rachel walking in (slow motion) (montage) (66-76 – 1 second interval with quick cuts)

-        shot of Brandon looking up and being amazed (slow motion) (77-80)

Change costume (different day)

-        Close up of art equipment (81-85)

-        Close up of Rachel’s face (86-89)

-        Cut to painted face (90-93)

-        Close up of Rachel’s eye (94-97)

-        Close up of painted eye (98-101)

-        Close up clock (102-106)

-        Close up of paint brushes and water (107-112)

Following day

-        Doing his hair in the mirror (113-120)

-        Putting on after shave (121-124)

-        Changes to tight t shirt (125-130)

Ellipses to in the Art Studio

-        Flicking her hair (131-133)

-        Smiling back at each other (134-136)

-        More of clock (137-139)

-        She leaves (140-143)

-        Crest fallen look on Brandon’s face (144-147)

In evening

-        Brandon lying on his bed (148-152)

-        Picks up his phone and texts girl (153-158)

-        Girl in her room texting back (159-161)

-        Brandon decides to head towards the girls house, puts on jacket (162-165)

-        Walking down the street different angles (166-175)

-        Brandon arrives at Rachel’s house, close up on face (176-177)

-        Establishing shot of house, him going up steps (178-182)

-        Brandon thinking of knocking on the door, but doesn’t decide to (183-190)

-        Establishing shot again, walking down steps (191-194)

-        Walks over to the window (195-197)

-        can see Rachel and her Boyfriend snuggled up (198-202)

-        Cut back to Brandon’s face through the glass (203-207)

-        Dripping paint from his painting (208-214)

Permission to use song

Animatic - Love Is Easy

I found this difficult, due to the fact that it was hard to visualise what we were wanting when it is just on paper. Additionally, we realised we neededed a few more shots. I found this useful because it helped pinpoint what was missing and what we had to add to make sure our video was at the highest standard it could be.

Another aspect that made this different, was different members of the group disagreeing with others. This made it harder to decide what to draw/write as we all had different ideas. However, it did make our team stronger, and incorporate all different ideas.Therefore key to improving is to develop additional shots that focus on the singer and developing his star image as the boy next door as we have focussed a lot on the narrative in this animatic. This is now our target - a wider range of shots of Brandon!

Lighting

Throughout our music video, we want the lighting to be warm. This is because we don't want to give the audience a wrong impression of the style of our video.

Additionally, because our song is synthetic, we're portraying the pop style with neutral lighting. When Brandon is painting the model, there will be a spotlight on her to portray her importance to Brandon, and to outline her beauty.

However, when Brandon takes the painting to her house to declare his love to her, the lighting will be darker and greyer, to match the tone. This will be a pathetic fallacy, and illustrate Brandon's pain at seeing the girl he loves with a boyfriend.

We want to use similar lighting the the one above from the One Direction video 'You and I'. The lighting is natural, but has a cold and dark undertone, illustrating the unrequited love.

We want to conform to the conventions of a music video by portraying the sad elements of the song a bleaker experience for the audience. This will signal a change in atmosphere, which is inkeeping with a typical pop video.

The lighting applies our idea of the genre and target audience, as it makes it appealing, and lighthearted which is what our audience likes. Additionally, it adds to the star image of our artist, as it portrays their genre being pop, and how they are lighthearted and dont take anything too seriously.

Alterations to storyboard

ter finishing the initial storyboard we discovered that a few of the shots seem to be too long.

For example Shot 29. Consisted of a clock for 12 seconds

After some discussion we have come to the conclusion that we can incorporate a shot of the girl looking at the clock feeling anxious about running late.

This will help us to remove the mundaneness of having a shot on the screen for a long time.

Another shot includes a girl walking into the room in slow motion, however great this concept may sound we thought it would look good for 10 seconds.

However we then realised this was too long and cut it down to 3 seconds. This was shown to me by highlighting a Gif image below whilst playing Love is Easy at the precise timing.

Location and Set

For our location, We are using my garage. It has a very casual feel, and is a perfect environment for a person who is in the zone, painting.

We are then putting an advertisment in the local cafe, which we have permission to use.

 We are then using the window at the bottom of my house, where the main actor sees the girl with her boyfriend.


The boy will also be painting in the local park.

Props

We would want the walls to be adorned with past paintings done by the artist. And painting paraphernalia including easels, paint pots, brushes etc.

We also want to include a desk/table into the set design so that when the girls come in for their interview, it seems professional and it works in the environment.

This table may be transferable so that it works in the art style room, it could be cluttered with other arty objects such as vases.

We would need a chair/stool for the model to
sit on, as the artist must draw her.

Storyboard

Fantasy vs Reality

With our idea of boy meets girl, falls in love but doesn't get girl, we decided to go against the typical 'romcom' idea and portray real life events, and show our viewers that they are infact not alone in this situation.

Most music videos/films portray a fairy tale type story, of boy meets girl, they fall in love with eachother and end up happily ever after. However, this is not the case, and despite it being harsh, we wanted the audience to see real life events and get a taste of teenage life and hardships.

Instead of doing a 'Cinderella' type story, we have put our own twist on it to show the viewers the reality of being in your teens and the hardships that come with it. We decided this because we wanted to be honest, rather than giving the audience false hope or false 'dreams' to aspire over.

As well as this, the fairy tale type of story is very common, and we wanted to put our own twist on it to get the audience intrigued, rather than being bored of the same story and highlighting the unrequinted love.


This links to our target audience who enjoy watching rom coms, as it is the similar style.

Costumes

We have come up with outfits for each of our characters in our final music video piece.


Our main actor, the artist, will be wearing a plain white t-shirt that we will splatter with paint. This will portray his hard work and effort that has gone into the painting of the girl indicating his affection for her. This plain attire will also portray to the audience how he is very ordinary, and very relatable to the audience as just an "average joe".

We decided to go on the website 'Asos' because it is extremely popular with our target audience, making it very realistic and relatable.

Additionally, for our main girl actress, we decided to pursue our theme of 'the girl next door' and choose a casual outfit. This is to predominately express her features and express more of her facial features rather than her clothing. We also didn't want to portray a materialistic outlook in our video, so we chose something cute and casual. Our inspiration is Taylor Swift, who has the girl next door very casual and light hearted look.

For the main girl's boyfriend, we wanted to express that he was much more sophisticated than the painter. We decided this due to the fact we wanted to illustrate some form of superiority, and masculinity. Therefore we chose outfits that were much more classy, sophisticated and charming.

Key concepts of a music video

Star Image

The star image is Richard Dyer's theory for the grouping of materials that establish a star;

'a star is an image constructed from a range of materials'

This closely shows the relationship between products that affects the selling of a product. This can include lyrical themes in songs, album covers, media coverage of the artist, live performances, and music videos.

In particular, music videos often change directors between each one but still contain elements and successful ideas that were used in the previous video. This reinforces the existing 'star image' and sometimes furthers this to expand the image by including new talents, etc.

Voyeurism

Voyeurism is the idea of the males gaze in music videos, which is usually done by including a female within the music video and manipulating the camera to meet the desires of the male gaze. Theorists such as Goodwin suggest that female performers will become the target of the male gaze by using camerawork and editing to get close up shots of the body and showing a sexual treatment of the star. This can also be reinforced by the use of dancers in male artists videos in order to show the attraction to the performer.

In female artists videos, the idea of voyeurism when the male body is shown is confusing as it raises questions about how the female viewer will interpret and respond to the images shown. In some female artists videos, they do use this gaze to show that they are independent and that they can be sexually provocative and in control of the situation.

In music videos, voyeurism is shown through the use of split screens showing characters watching the video or CCTV or webcams. This style has become frequently used in music videos by RnB and Pop genres which focus on the 'star image' of an artist.

Intertextuality

The intertextuality of music videos often includes soundtracks to films and television programs which include a story line linked to the plot in the film - and often using clips and characters.

John Stewart suggests that the references in music videos through intertextuality usually come through from cinema, fashion and photography. This can include catwalk references and news with the use of supermodels and mannequin style females which also present and support the stereotype views shown in the media and in some songs.

The sources of intertextuality will grow with the changes in technology. John Stewart also suggests that video games will begin to influence the contents of music videos in terms of editing and graphics to aim at a larger audience.

Narrative and Performance

Music Videos often have an incomplete story line so the clips are broken and separated to show a potential narrative to the video. These clips can sometimes be re-arranged and placed in incoherent orders to make a substantial plot hard to discover and make sense. This often reinforces the idea of a multiple viewing in order to understand the video and all its parts.

Steve Archer suggests that there is a formulae to making videos.

"Often, music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artist's performance or an extra aspect of the video designed to aid visualization and the 'repeatability' factor. Sometimes, the artist (especially the singer) will be a part of the story, acting as a narrator and participant at the same time. But it is the lip-synch close-up and the miming of playing instruments that remains at the heart of music videos, as if to assure us that the band really can kick it."

By using these shots, it allows shots to establish eye contact with the audience and provide an intimacy which would not be otherwise available at a live event given by the band. This can be applied into my music video, where we used the cuts between establishing shots and a performance of the song as well as including a band member in the establishing shots.

Often the mise-en-scene, can affect the impression given by the music video and give a sense of authenticity with the stage performances in a music video. This is also important when using intertextuality within the music video with references to film - as doing a performance on the same set can create the link needed to link the two together.