Seeing as our artist 'Brandon Cooper' is a solo male, I decided to change our star image to just a solo artist, rather than a band. I made this decision because there are many solo male artists gracing the charts at the moment so I thought it would be a good idea to make him fit in with them.
As we changed our idea from having a band to have a solo singer we began to research solo singers to see how we wanted to portray our performer. We looked into people such as Olly Murs, Justin Bieber, Ed Sheeran, Sam Smith, John Newman. We liked the idea of a mix between the fun and energetic Olly Murs and the smiley, sweet Ed Sheeran therefore we created our character to fit their best qualities, he's funny, energetic but also kind and smiley. Our performer is a young, good looking singer who appeals to young/teenage girls and who is a synthetic artist. He plays pop music and dresses in casual yet stylish clothes.
I picked Ed Sheeran and Olly Murs as our main stars to base our solo male on due to the fact they're both very ordinary and typical boys, making Brandon relatable to the audience.
Friday, 26 December 2014
Thursday, 18 December 2014
Learning how to use Coral Paint
Conventions of a music video
The generic conventions of a music video are defined by Keith Negus
He suggests that the music video is the explicit promotion of the artist's "image" as a specific product with a brand identity, ready for consumption on a mass scale.
The artists "image" could be based on their aesthetic body image, their generic pop image or their ideological image.
In all music videos, without exception will feature the artist either based as the singer or acting to add to the overall cinematic experience.
Keith also highlights that there should be a wide and extensive use of shot types, camera angles and movements, without this the viewer will be easily bored.
Repetition of recurring thematic elements and generically specific iconography, which is one key element often being dominant and providing the skeletal structure for the promotional video, should also be present in the music video.
Negus also advises that a possible narrative structure can work in a promotional music video, in addition a possible performance element will show to the audience that the artist isn't just a generic synthetic artist.
The director is allowed to have flexibility to disregard realism, this will mean that the director is allowed to be as creative as possible since the weirder it is the more it will draw in viewers
Additionally use of special effects including lighting, animation, CGIs and in-camera effects are accepted, since videos are made to have high impact instantly to draw attention.
Shots should cut tightly to the beat of the track during editing, so that the video looks like it fits with the accompanying music track.
This will be accompanied with a carefully constructed Mise en Scene appropriate to the content and tone of the track.
Monday, 8 December 2014
Friday, 5 December 2014
Account of shoot day
The Day Before the Shoot our group:
This included the Tripod, Camera Stand, Camera Batteries and the Video Tape, We also had to get the camera at the right balance on the stand so that the shot ins't tilted, we also had to white balance the camera, this was done to make the final cut look as professional as possible.
We also set up the lighting so that it looks realistic and life like.
The first set we filmed at was an art studio, it was based in a garage and therefore we had to remove cars from the facility. The walls were adorned with old paintings, we placed 'dirty rags' over places where it didn't suit the concept, we then placed the Easel with the painting and a stall, in the middle of the room, so that the room looked effective.
Personally I thought the rooms ambience was effective as it looked like a typical dingy and dark art studio.
Most of the shots had low lighting, this links to our Star Image since many artists in the same genre don't go by the typical bubblegum pop of Pink and bright colours, since they try to keep their masculinity which attracts the female audience further. It also means that the video can reach to an ever larger audience including males.
We divided the roles in half
I thought that what we did well was our time management, since we thought it would take much longer to do things so we left a large gap in the shooting schedule. However we were actually a lot quicker than we first thought we would be and so we were not rushed when filming. For example filming Brandon getting ready & prinitng out model advert (shots 2-3, 24-26) we thought would take over 45 minutes but actually only took about 30 minutes.
Also because we had extra timje it meant we could spend longer on each indiviudal shot if needed, and had extra time to film extra shots, that make the video far more proffesional than it would waithout them.
The problems we had on the day of shooting, included:
The most successful part of the shoot was the extra shots that we had to create on the day which we can use with the main shots that we intended to film from the Storyboard we made. These extra shots had the most professional feel, as they looked fairly artistic, and added a sense of depth to our world we created.
The parts of the shoot that I thought could have been done better was the lip syncing section. We could have filmed more of this and used it throughout the video rather than in just one section, however we have planned on shooting again another day, where we have planned to film more of our lead actor lip syncing from all different angles and in differetn locations. The is because, the final video would have more of a cinemtaic feel if there is lip-syncing throughout, as lots of other music videos that have been created for other similar artists in the same genre, have some sort of lip syncing in them.
We managed our actors fairly well, since we were able to get them on set on time. The actors were able to voice their opinion on the different types of shots, however we had the bulk of control of what was actually going to be filmed.
The part of the shoot that I enjoyed the most was choosing extra shots that we could film, this was one of the creative parts of the shoot day as we could experiment with different ideas, and almost everyone had some input in chossing some of the extra shots.
On the day of shooting we tried to use a vary of shots, including: Birds Eye View / High Angle, Extreme Close Up, Close Up, Medium Close Up, Medium Shot, Medium Long Shot, Long Shot and Extreme Long Shot.
We then did shots in multiple angles to create depth, and so that it looks more professional.
We had another shot where we tracked the actress, and the camera moved with her, this was only used for the model that the artist chose, since we wanted it to look different from the other girls that came to audition, we used this technique so that the audience is able to easily identify the difference from the other girls
The onscreen chemistry between our actors, is the one thing I want to see the most out of our footage we filmed. This is because many people seem to judge the effectiveness of media by their actors, and so the relastuionship that we portryed on screen must look real.
Our production group worked very effectively as a team, since we were able to get most of the filming done in a reasonable time, without too much going wrong. While the only things that didn't go right was because they were out of our control, i.e. the weather, meaning that we were unable to film certain scenes outside, since our actors and the caemra equipment would have got extremely wet.
The lesson that we learned from this shooting day was to try to keep to our orginal Story Board and our timing we made beforehand, this would mean that time manganment and all shots would be filmed.
Also shoot as many shots as possible from all different angles, we lacked a vary of shots in some instances meaning that it looks quite dull, however filming again would mean that we can rectify this mistake.
- Transported the camera equipment from the school grounds using one of our team members cars.
- The day before filming took place on the Sunday, I started setting up the Art Studio for us to film in
- I gathered props together including: Painting Paraphernalia - Easel, Oil Paints, Paint Brush, Paint Palette, Old Paintings; Table, Chairs etc.
- Before filming each shot the actors rehearsed the scene a couple of times over, to familiarise themselves with the scene, and to make the scene look as believable as possible.
This included the Tripod, Camera Stand, Camera Batteries and the Video Tape, We also had to get the camera at the right balance on the stand so that the shot ins't tilted, we also had to white balance the camera, this was done to make the final cut look as professional as possible.
We also set up the lighting so that it looks realistic and life like.
The first set we filmed at was an art studio, it was based in a garage and therefore we had to remove cars from the facility. The walls were adorned with old paintings, we placed 'dirty rags' over places where it didn't suit the concept, we then placed the Easel with the painting and a stall, in the middle of the room, so that the room looked effective.
Personally I thought the rooms ambience was effective as it looked like a typical dingy and dark art studio.
Most of the shots had low lighting, this links to our Star Image since many artists in the same genre don't go by the typical bubblegum pop of Pink and bright colours, since they try to keep their masculinity which attracts the female audience further. It also means that the video can reach to an ever larger audience including males.
We divided the roles in half
- Myself and Leon were directors. We decided on the shot type; including the angles, where the cameras were placed and instructed the actors. We were also the ones behind the camera; viewing what the final video would look like once in the edit, we also made decisions on extra shots.
- The extra shots we chose were: Close up of Paint pot, close up of Paint squirting out of the paint tubes, Close up of first painting on Canvas, I also decided to have a shot where the artist throws the pictures of the other girls directly towards the camera and for it to actually hit the camera lenses, this was done by bending down where the camera was very low with a high angle. This was my idea and I personally think it is effective, and seems professional since there is a vary of shots.
- Ben and Jake acted as producers, their role was to take care of the actors and make sure that the directors kept to the shooting schedule, we created before the shoot day which explained the timings of the shot day and where we had to be with each actor. And also explained which shots we had to film from the Storyboard we created.
I thought that what we did well was our time management, since we thought it would take much longer to do things so we left a large gap in the shooting schedule. However we were actually a lot quicker than we first thought we would be and so we were not rushed when filming. For example filming Brandon getting ready & prinitng out model advert (shots 2-3, 24-26) we thought would take over 45 minutes but actually only took about 30 minutes.
Also because we had extra timje it meant we could spend longer on each indiviudal shot if needed, and had extra time to film extra shots, that make the video far more proffesional than it would waithout them.
The problems we had on the day of shooting, included:
- One of our actors not being able to show up on the day of shooting, and therefore we had to find a last minute undertstudy to take her role, this turned out to be a far superior choice since our stand- in had done Drama for A Level, plus the actress also knew our other actor beforehand and so the relationship wokred better on-screen.
- Another problem was with the scenes we filmed outdoors. Since it was raining, the shots from outside were rushed and looked bad quality. Also because it was extremely difficult to set up the equipment again outside in the pouring rain, we only used it free hand, and so the camera looks fairly shaky.
- Another problem was that one of our team members not turning up on the day of shooting, this meant that we lacked leadership and we just wanted an extra person for their input.
The parts of the shoot that I thought could have been done better was the lip syncing section. We could have filmed more of this and used it throughout the video rather than in just one section, however we have planned on shooting again another day, where we have planned to film more of our lead actor lip syncing from all different angles and in differetn locations. The is because, the final video would have more of a cinemtaic feel if there is lip-syncing throughout, as lots of other music videos that have been created for other similar artists in the same genre, have some sort of lip syncing in them.
We managed our actors fairly well, since we were able to get them on set on time. The actors were able to voice their opinion on the different types of shots, however we had the bulk of control of what was actually going to be filmed.
The part of the shoot that I enjoyed the most was choosing extra shots that we could film, this was one of the creative parts of the shoot day as we could experiment with different ideas, and almost everyone had some input in chossing some of the extra shots.
On the day of shooting we tried to use a vary of shots, including: Birds Eye View / High Angle, Extreme Close Up, Close Up, Medium Close Up, Medium Shot, Medium Long Shot, Long Shot and Extreme Long Shot.
We then did shots in multiple angles to create depth, and so that it looks more professional.
We had another shot where we tracked the actress, and the camera moved with her, this was only used for the model that the artist chose, since we wanted it to look different from the other girls that came to audition, we used this technique so that the audience is able to easily identify the difference from the other girls
The onscreen chemistry between our actors, is the one thing I want to see the most out of our footage we filmed. This is because many people seem to judge the effectiveness of media by their actors, and so the relastuionship that we portryed on screen must look real.
Our production group worked very effectively as a team, since we were able to get most of the filming done in a reasonable time, without too much going wrong. While the only things that didn't go right was because they were out of our control, i.e. the weather, meaning that we were unable to film certain scenes outside, since our actors and the caemra equipment would have got extremely wet.
The lesson that we learned from this shooting day was to try to keep to our orginal Story Board and our timing we made beforehand, this would mean that time manganment and all shots would be filmed.
Also shoot as many shots as possible from all different angles, we lacked a vary of shots in some instances meaning that it looks quite dull, however filming again would mean that we can rectify this mistake.
Tuesday, 25 November 2014
Similarities
In Taylor Swift's new music video, there is a scene where she paints her boyfriend. I found that this was extremely similiar to our theme and the main aspect of our video. This fits in with the style of our artist and how it is mainstream. This was very inspirational for our video, and is very similiar to how we wanted to percive the artist.
Despite the similiarites, there are a few differences. For example, our video is more focused on male gaze and how it is extremely evident in the music video. However, our artist's star image fits with Taylor Swift's and portrays how our audience can be very diverse.
Despite the similiarites, there are a few differences. For example, our video is more focused on male gaze and how it is extremely evident in the music video. However, our artist's star image fits with Taylor Swift's and portrays how our audience can be very diverse.
Thursday, 13 November 2014
Audience Feedback
We printed out numerous copies of this questionnaire and ask a large group of teenagers to fill it in for us so that we would gain a better understanding of how teenagers (our target audience) view music videos and what they would like to see in a music video so that we can compare their thoughts and opinions to our music video to see if we have what they are looking for and if there are areas we need to rethink or add more to.
From this we learnt that we needed to cast someone who had the right look for our teenage market. In addition we needed to make sure that our narrative merged seemlesly with our lip syncing because it was all going to be continuous and if it didn't work it wouldn't look proffessional. Therefore our targets are to make sure that our casting is perfect, that we work on how we want our main actor to sing and which shots he will sing, we rehearse with him and make sure we have the correct amount of shots to avoid it being dull because if it is dull it will not appeal to our target audience.
Analysis of album cover
The name of the artist is One Direction
This connotes that the artist a one body, and that they are part of a wider group. Also they are moving in only one direction which is presumably up meaning that there fan base is increasing, and their global connectivity is ever expanding.
The font/lettering is best described as being painted, but is also in capital letters, this is the typical logo of the band, which is iconic on their albums and merchandise. However the actual album title is fairly mundane.
This connotes that the band is particularly creative and have their own style. However as the title is plain it connotes the artist is still serious about making music.
The physical appearance of the star is masculine, part of a group and they have a sultry pose looking at the camera, the camera angle is Eye Level, which allows the audience to feel as though they know the artist, clothing is fairly casual, however each have their own style that each of them wear, such as Harry with his hat, Niall wearing his iconic denim gilet, Zayne in a typical black/dark looking outfit. This allows the audience to judge each individual, point them out and choose their favorite. Their facial expressions are different in either shot, one where they are almost serious, whilst the other shot shows their funny side.
This connotes that this artist is just like any other boy band sold to teenage girls based on their looks.
The dominant image within the front cover is the artist itself
This suggests that the artist is sold on their looks, which is an indication that the artist is synthetic.
The title of the album is ' Four'
This signifies that the band is releasing their fourth official studio album, Beyonce also named her album '4' which indicated her fourth studio album release. This again signifies that the band is growing, and shows that they have produced 3 albums before and so they have a long history of music ahead of them.
Dominant colours include brown, black and blue
These connotes that the artist is trying to be serious and give off a professional vibe, this is compared to their first album release which used bright colours to emphasise their youthfulness and fun they can have.
The record label is Columbia and Syco
This connotes that the artist is fairly synthetic since most Organic artists like to be signed to small indie record labels which Syco isn't since it has Joint deals with the music corporation, Columbia Records. This appeals to the audience because Simon Cowell own Syco Music, he is the creator of the talent show X Factor where the group, One Direction was formed and made famous. Also on this label, Simon has also signed other acts from the show X Factor, and Britain's Got Talent. this is so those who watched this talent show will want to hear what happened to the artist after the competition ended.
The artist fits into the genre of Pop Rock/Teen Pop
This is signified by the bands use of dark colours and clothing style they have in the album cover image. Also it appeals to the pop genre since the artists face is in the album image, and the use of collage technique of having 2 similar images put together, adds a sense of sophistication and finesse.
Attitudes and values associated with this genre include a slight rocky edge while also appealing to young girl target audience.
The target audience for this CD cover is predominantly Teenage girls
The cover is appealing to this audience because it contains each individual band members face, and shows that they are a group that seem to get along together.
The name of the artist is 5 Seconds of Summer
This connotes that the artist is fun, and energetic, and enjoys the perks of being a teenager.
The font/lettering is best described as grunge-y typewriter-esque
This connotes that the band wants to break away from the norms of society and the mundaneness of reality and just live life to the fullest #YOLO
The physical appearance of the star is a childish and reckless group of friends, their pose is almost like they are in a police line-up, their full body is shown so that the viewer, of teenage girls, can see the artist completely. the camera angle is Eye Level, which allows for the audience to feel as though they are with the band themselves, their facial expressions show their cheeky side and their character traits. All of this allows for the viewer to feel like they know the artists life.
This connotes that the band is not just sold on innocent sex appeal but also their cheeky nature.
The dominant image within the front cover is the band itself
This suggests that the artist is in fact synthetic since most synthetic artists are sold on their looks
The title of the album is '5 Seconds of Summer'
This signifies that the artist is debuting themselves, this is to entice the audience in and show them what they have to offer. The album is self titled to get their name out there, examples of other artists who have released an eponymous album include: ABBA, Aerosmith, Christina Aguilera, The Beatles, Beyonce, Blink-182, Jake Bugg, Bon Jovi, Blur, Foo Fighters, Jonas Brothers, Kasabian, Of Mice and Men, Elvis Presley, Paramore, Taylor Swift and Queen are but a few artist who have marketed their albums based on their artists name. It also doesn't just occur in the pop genre as shown from the examples but can be seen in Rock, R&B, Metal and even Country.
Some artists use it as a debut album title to sell themselves and put their name out, however there are other artist such as Beyonce who have self titled their album as they are fully aware of their popularity and fame and just use it as a marketing technique.
Dominant colours include Grey, Red and Black
These connotes that the artist is trying to portray their rock/punk side. While also focusing on their teenage audience with the colour red which has connotations of love and passion but also danger.
The CD is produced by :
This appeals to the audience because all these producers are fairly young and thus know what the consumers want from a boy band.
The record label is Capitol
This connotes that the band is a most probably a synthetic artist since many organic artists like to be signed by Indie Record Labels.
The artist fits into the genre of Pop Punk/Pop rock
This is signified by the use of dark colours and imagery of doodling in black ink marker, showing that the artist is fairly on the 'wild side' ,the use of the word 'dropout' above one of the band members head indicates that the artist doesn't care for mainstream education. They are also spray painted with an X showing that the band is fairly dangerous and rebellious.
Attitudes and values associated with this genre include wrecking things and just being a typical rebellious band that doesn't care about mainstream society.
The target audience for this CD cover is Teenage Girls
The cover is appealing to this audience because it displays each member of the band in full view, and shows their 'bad boy' image which may attract female audience members
The record label is Capitol
This connotes that the band is a most probably a synthetic artist since many organic artists like to be signed by Indie Record Labels.
The artist fits into the genre of Pop Punk/Pop rock
This is signified by the use of dark colours and imagery of doodling in black ink marker, showing that the artist is fairly on the 'wild side' ,the use of the word 'dropout' above one of the band members head indicates that the artist doesn't care for mainstream education. They are also spray painted with an X showing that the band is fairly dangerous and rebellious.
Attitudes and values associated with this genre include wrecking things and just being a typical rebellious band that doesn't care about mainstream society.
The target audience for this CD cover is Teenage Girls
The cover is appealing to this audience because it displays each member of the band in full view, and shows their 'bad boy' image which may attract female audience members
Iconogrophy of album covers
The art of the album cover is a curious one, part packaging, part advertising, often an insight into an artist's worldwide view and usually the happy result of a successful collaboration between creative minds, the best album cover art illustrates and accompanies the music in a way that creates the whole package. Julian House who is a creative partner at London creative agency, the Intro Partnership, speaks about how most of the direction for the album must be taken from the artists and this usually involves sit down discussions where the artist gives ideas, then the creative people go off and do several sets of visuals and present them, then hone it down from there. House also explains how the album sleeve is an entry point into the universe that the music is in, its a window into the themes of ideas of the artists and that there is defiantly a need for a visual accompaniment for the music and there is a resurgence of vinyl; special packaging sells quite well to a select audience. There are a lot of people still who need a tactile product, something to pore on.
De-constructing album cover art
Album cove art can be extremely varied utilising photos, graphics, typography, or any combination of these. As a type of media text, it can be de-constructed like any other. When analysing it we can use the same tools we'd use to analyse and understand any visual media text.
Who made it, why how, for whom, and for what purpose?
It is visual to take into account who and why that person constructed a media texts, but it is also important to think about who the audience is for any given text and how they may respond to it. Album covers are made to essentially promote the album, to be eye-catching and intriguing, and to tell us something about the musicians and the music contained in the album. While the immediate target audience is likely to be those who frequently buy music, especially those who are fans or specific bands, artists or genres, the artwork may be designed to attract a wider audience.
Associations & Connotations
Detonation is identifying the elements in the image and connotation is examining what meanings and associations the image may link to. Eg, an image that denotes a powerful looking car may have connotations of speed or power, but in conjunction with other elements making up the art it might also have connotations of escape or thrill-seeking. On a pop or rap cover, there may be connotations of conspicuous wealth and extravagance, given that genres conventions.
Signs, symbols and Codes
A sign is a representation that refers to something else and has meaning, such as the car. a code means the structure of how signs are organised into systems to make meaning. They are usually divided into the technical and the symbolic, there are also written codes that included the use of language and text layout.
Composition & Framing
This focuses on the construction of the album cover, like how do light, shadow and colour play a part. We refer to conventions as established ways of doing things, in this case, established forms of presenting and image. It can be helpful to examine how closely any given image tracks the conventions you's associate with it, for example a death metal album might conventionally use a gothic or medieval looking typeface, horror or occult based imagery, and a lot of black. Album cover cart can be self-referential, adding an extra layer of meaning to the image.
De-constructing album cover art
Album cove art can be extremely varied utilising photos, graphics, typography, or any combination of these. As a type of media text, it can be de-constructed like any other. When analysing it we can use the same tools we'd use to analyse and understand any visual media text.
Who made it, why how, for whom, and for what purpose?
It is visual to take into account who and why that person constructed a media texts, but it is also important to think about who the audience is for any given text and how they may respond to it. Album covers are made to essentially promote the album, to be eye-catching and intriguing, and to tell us something about the musicians and the music contained in the album. While the immediate target audience is likely to be those who frequently buy music, especially those who are fans or specific bands, artists or genres, the artwork may be designed to attract a wider audience.
Associations & Connotations
Detonation is identifying the elements in the image and connotation is examining what meanings and associations the image may link to. Eg, an image that denotes a powerful looking car may have connotations of speed or power, but in conjunction with other elements making up the art it might also have connotations of escape or thrill-seeking. On a pop or rap cover, there may be connotations of conspicuous wealth and extravagance, given that genres conventions.
Signs, symbols and Codes
A sign is a representation that refers to something else and has meaning, such as the car. a code means the structure of how signs are organised into systems to make meaning. They are usually divided into the technical and the symbolic, there are also written codes that included the use of language and text layout.
Composition & Framing
This focuses on the construction of the album cover, like how do light, shadow and colour play a part. We refer to conventions as established ways of doing things, in this case, established forms of presenting and image. It can be helpful to examine how closely any given image tracks the conventions you's associate with it, for example a death metal album might conventionally use a gothic or medieval looking typeface, horror or occult based imagery, and a lot of black. Album cover cart can be self-referential, adding an extra layer of meaning to the image.
website
One Direction are a British band that were founded on the X Factor in 2010. Since then they have taken the world by storm, with being world wide superstars. Their target audience is predominately teeange girls.
This is evident on their website by the choice of colours and font by using eye catching colours such as black, purple and white.
Merchandise
Their official merchandise include:
The bulk of the merchandise fall below £25 however Hoodies, and Deluxe Bundles can cost as much as £50.
As there are 5 members in the band it means that the fans have the option to purchase each individual band members own item, or they can purchase a pack which costs less than it would to purchase each one individually, this is a strategy to gain even more revenue from merchandise.
Official merchandise can go up to £50 for a duvet set. This means that 1D's target audience is very diverse, and can range from prepubescent teens to young adults who may have the money to purchase these expensive items
The 1D store is owned and run by Son. This means that the record label would presumably receive a large percentage of the profits made from selling these products. This is just another reason an indie record label would be unable to compete against the record label giants.
Social Media
Their social media communication includes:
These allow the artist to communicate with their fans, they are also able to advertise themselves on a global scale, Which means even larger sales. This creates an even larger amount of revenue for both the band and the record label. This also outlines their star image as being interactive with their fans.
One Direction, have been reported saying that when they have time off from working, they stalk their own fans. Which means that they can find out what they like and create new media around their advice.
Fonts Colours & Images
The font they use as part of their star image is 'Plastique' it is a font that is based on a type writer and only uses capital letters. This allows for the band to stand out from the other boy bands out there.
The background colours they use on their website and album is black and white, and to highlight options they use White, Purple and different patterns which is used to attract viewers attention. Purple is stereotypically a 'girly' colour, as to attract to the typical target audience.
The images on the website only consist of the band itself, which adds to the synthetic nature of the band. Some of the photos are personal amateur shots, which adds to the relatablility of the artist.
Target Audience
All of this attributes point to the target audience of teenage girls. From the merchandise, colours and social media they use are all targeted to a young audience.
Star Image
The star image of this band, is that they are trying to be a pop band which is extremely current. This means their music is extremely catchy, and can not only be liked by girls but also boys of all ages. The website reflects this, as the colours are not predominately girly colours, and are more unisex portraying that they are a band for any gender.
Organic VS Synthetic
The artist that would have a website like this would be a synthetic artist just because they have sections for Photos, also the social media they use means that they're the face of their music and the audience this website is directed to is pubescent girls. This highlights that they are selling themselves and their merchandise rather than their music. They are the face of their music, which is seen on their album covers where they always feature on it, and it is not of a picture or something edited.
We can compare their website to a organic artist such as Mumford and Sons.
This is evident on their website by the choice of colours and font by using eye catching colours such as black, purple and white.
Merchandise
Their official merchandise include:
- T-shirts
- Hoodies
- Headbands
- Calenders
- Wirstbands
- Beanie hats
- Tote Bags
- Keyring
- Duvet covers
- Pillows
- shoes
- perfume
The bulk of the merchandise fall below £25 however Hoodies, and Deluxe Bundles can cost as much as £50.
As there are 5 members in the band it means that the fans have the option to purchase each individual band members own item, or they can purchase a pack which costs less than it would to purchase each one individually, this is a strategy to gain even more revenue from merchandise.
Official merchandise can go up to £50 for a duvet set. This means that 1D's target audience is very diverse, and can range from prepubescent teens to young adults who may have the money to purchase these expensive items
The 1D store is owned and run by Son. This means that the record label would presumably receive a large percentage of the profits made from selling these products. This is just another reason an indie record label would be unable to compete against the record label giants.
Social Media
Their social media communication includes:
- YouTube
- Instgram
- SoundCloud
- Google+
These allow the artist to communicate with their fans, they are also able to advertise themselves on a global scale, Which means even larger sales. This creates an even larger amount of revenue for both the band and the record label. This also outlines their star image as being interactive with their fans.
One Direction, have been reported saying that when they have time off from working, they stalk their own fans. Which means that they can find out what they like and create new media around their advice.
Fonts Colours & Images
The font they use as part of their star image is 'Plastique' it is a font that is based on a type writer and only uses capital letters. This allows for the band to stand out from the other boy bands out there.
The background colours they use on their website and album is black and white, and to highlight options they use White, Purple and different patterns which is used to attract viewers attention. Purple is stereotypically a 'girly' colour, as to attract to the typical target audience.
The images on the website only consist of the band itself, which adds to the synthetic nature of the band. Some of the photos are personal amateur shots, which adds to the relatablility of the artist.
Target Audience
All of this attributes point to the target audience of teenage girls. From the merchandise, colours and social media they use are all targeted to a young audience.
Star Image
The star image of this band, is that they are trying to be a pop band which is extremely current. This means their music is extremely catchy, and can not only be liked by girls but also boys of all ages. The website reflects this, as the colours are not predominately girly colours, and are more unisex portraying that they are a band for any gender.
Organic VS Synthetic
The artist that would have a website like this would be a synthetic artist just because they have sections for Photos, also the social media they use means that they're the face of their music and the audience this website is directed to is pubescent girls. This highlights that they are selling themselves and their merchandise rather than their music. They are the face of their music, which is seen on their album covers where they always feature on it, and it is not of a picture or something edited.
We can compare their website to a organic artist such as Mumford and Sons.
As we can see, the Mumford & Sons website does not feature any pictures of the band themselves. This reiterates my point of them being a organic band, and their sole focus is their music, and not themselves or their merchandise. Furthermore, they do not have any merchandise, portraying their revenue is predominately coming from music sales.
Thursday, 30 October 2014
Shooting Schedule
Shooting Schedule
Time
|
Info
|
10:30
|
Setting Up equipment at House
|
11:00
|
Film Brandon getting ready
|
11:45
|
Arrive at café location
|
11:50
|
Film at café/print out model advert – Rachel & Brandon
|
12:15
|
Arrive at Park location/Back Up
|
12:20
|
Film in Park
|
12:45
|
Film Brandon painting – Blank canvas & equipment
|
13:15
|
Arrive at Garage – Film location
|
13:45
|
LUNCH BREAK
|
14:15
|
Start filming Rachel – Close Up & Walking In
|
14:35
|
Girls arrive
|
14:50
|
Start filming girls interview
|
15:20
|
Film Brandon reaction to arrivals & crunching up paper
|
15:35
|
Walking down to House - Lipsycing
|
15:55
|
Film at house – Upstairs & Window
|
16:30
|
Film point of view – Cuddling
|
16:40
|
Film texting – Artist & Girl
|
** note this is just an estimate, there may be some changes depending on the day
Monday, 27 October 2014
Inspiration for actors
We wanted our main actor, to wear causal clothing and not dress up too much.
We based his style on Harry Styles and Ed Sheeran's causal clothing that they wear. Even though both artists have developed a sleeker look as they now have stylists, we wanted our actor to look mainly dressed down. These two are very influential characters in the music industry, and seeing as our target audience are teenage girls, they would easily identify our inspiration and be able to relate to it.
We then wanted our 'Boyfriend' to have a suave and sophisticated 'Bad Boy' look, we searched for examples and came across the actor Ed Westwick, and old school style James Dean. James Dean is an icon for a 'bad boy' look, having inspired the likes of Justin Bieber and James Franco. We found this would be effective as they are too very influential characters, and fit in with our target audience. They are also synthetic artists, which is similar to the image we want our artist to pursue.
We based his style on Harry Styles and Ed Sheeran's causal clothing that they wear. Even though both artists have developed a sleeker look as they now have stylists, we wanted our actor to look mainly dressed down. These two are very influential characters in the music industry, and seeing as our target audience are teenage girls, they would easily identify our inspiration and be able to relate to it.
We then wanted our 'Boyfriend' to have a suave and sophisticated 'Bad Boy' look, we searched for examples and came across the actor Ed Westwick, and old school style James Dean. James Dean is an icon for a 'bad boy' look, having inspired the likes of Justin Bieber and James Franco. We found this would be effective as they are too very influential characters, and fit in with our target audience. They are also synthetic artists, which is similar to the image we want our artist to pursue.
Sunday, 26 October 2014
Performance aspect
Because we wanted our video to be as realistic and naturalistic as possible, we have limited the amount of performance based shots we have. This is because we wanted it to portray real life.
However, there are some shots where our main actor is lip syncing the lyrics. We did this as we wanted to portray that, although our target audience is typically girls, the song can be enjoyed by the male sex too. This also portrays that our song and video is not stereotypically aimed at one age group/sex but can be enjoyed by anyone.
The fact that our main actor will be lip syncing whilst painting, portrays the catchyness of the song, and how it can be interpreted in many different ways, and is left to the audience to decide.
This also links to the genre which is pop, which illustrates the casual and light heartedness of the song.
Star Image - By lip syncing and limiting dance routines, it means that this can be related to other artists similar to McFly such as One Direction.
Genre - The performance can relate to the genre, as boy bands include teenagers that would not feel comfortable dancing. One Direction's Zayn is famous for this by choosing not to dance in the X Factor boot camp.
Another example of Lip Syncing used in a music video is Pharrell Williams chart topping song 'Happy' which features multiple actors walking towards camera lip syncing Pharrell's audio.
Synthetic - The artist we are selling is synthetic, the performance relates to this by highlighting the artists features rather than their performance ability, as the artist is sold on their looks.
Target Audience - The performance element relates to our audience as many of the teenage girls watching these videos only watch because their favourite artist is in it, not because it is visually appealing.
However, there are some shots where our main actor is lip syncing the lyrics. We did this as we wanted to portray that, although our target audience is typically girls, the song can be enjoyed by the male sex too. This also portrays that our song and video is not stereotypically aimed at one age group/sex but can be enjoyed by anyone.
The fact that our main actor will be lip syncing whilst painting, portrays the catchyness of the song, and how it can be interpreted in many different ways, and is left to the audience to decide.
This also links to the genre which is pop, which illustrates the casual and light heartedness of the song.
Star Image - By lip syncing and limiting dance routines, it means that this can be related to other artists similar to McFly such as One Direction.
Genre - The performance can relate to the genre, as boy bands include teenagers that would not feel comfortable dancing. One Direction's Zayn is famous for this by choosing not to dance in the X Factor boot camp.
Another example of Lip Syncing used in a music video is Pharrell Williams chart topping song 'Happy' which features multiple actors walking towards camera lip syncing Pharrell's audio.
Synthetic - The artist we are selling is synthetic, the performance relates to this by highlighting the artists features rather than their performance ability, as the artist is sold on their looks.
Target Audience - The performance element relates to our audience as many of the teenage girls watching these videos only watch because their favourite artist is in it, not because it is visually appealing.
Artists Similar to ours
We have chosen a particular artist that has a target audience of teenage girls. We chose this because they are very popular within the music industry at the moment, and we decided to take advantage of what is hot at present.
We want our artist to be similar to the most popular artists at the moment, like these ones below :
We want our artist to be similar to the most popular artists at the moment, like these ones below :
All these artists are based around their star image and are big in the pop genre. This is similar to our artist. The star image of these groups is based around their good looks and the attraction of teenage girls, which is what we want. All of the groups have the clean cut look, which is exactly what we were looking for.
Storyboard Analysis
Working on our storyboard was quite challenging. We faced a few issues when putting it together. For example, we made certain shots too long. This would be extremely boring and repetitive for the audience. We decided to change this as the whole point of a pop video is to be uplifting and light hearted, so we decided it would be unacceptable to have shots lasting for 12 seconds.
Due to this problem, it meant that if we made each shot shorter, we did not have enough shots to fill the 3 minutes of the song. This meant we had to come up with a few more shots. We found this as a group quite challenging, as we had already visualised what we wanted as a group. However, we overcame these challenges, and are back on track.
Despite facing minor issues, we overcame them very efficiently as a group.
Due to this problem, it meant that if we made each shot shorter, we did not have enough shots to fill the 3 minutes of the song. This meant we had to come up with a few more shots. We found this as a group quite challenging, as we had already visualised what we wanted as a group. However, we overcame these challenges, and are back on track.
Despite facing minor issues, we overcame them very efficiently as a group.
Saturday, 25 October 2014
Shot by shot guide
-
Establishing shot of art studio (0-3 s)
-
printing out the advert (close up) (4-6)
-
pan across other paintings (7-12)
-
close up of sticking the advert up (13-15)
-
shot focusing on the advert (16-24)
-
shot focusing on Rachel reading advert (25-29)
-
ellipses to him interviewing other girl (30-35)
-
Girls entering one after other (36-42)
-
POV shot of boy seeing girls (43-49)
-
frustrated due to not finding right girl (50-53)
-
crumbling up paper (54-55)
-
close up of crumpled pictures on the floor
(56-63)
-
shot of blank canvas (64-65)
-
Rachel walking in (slow motion) (montage) (66-76
– 1 second interval with quick cuts)
-
shot of Brandon looking up and being amazed
(slow motion) (77-80)
Change costume (different day)
-
Close up of art equipment (81-85)
-
Close up of Rachel’s face (86-89)
-
Cut to painted face (90-93)
-
Close up of Rachel’s eye (94-97)
-
Close up of painted eye (98-101)
-
Close up clock (102-106)
-
Close up of paint brushes and water (107-112)
Following day
-
Doing his hair in the mirror (113-120)
-
Putting on after shave (121-124)
-
Changes to tight t shirt (125-130)
Ellipses
to in the Art Studio
-
Flicking her hair (131-133)
-
Smiling back at each other (134-136)
-
More of clock (137-139)
-
She leaves (140-143)
-
Crest fallen look on Brandon’s face (144-147)
In
evening
-
Brandon lying on his bed (148-152)
-
Picks up his phone and texts girl (153-158)
-
Girl in her room texting back (159-161)
-
Brandon decides to head towards the girls house,
puts on jacket (162-165)
-
Walking down the street different angles
(166-175)
-
Brandon arrives at Rachel’s house, close up on
face (176-177)
-
Establishing shot of house, him going up steps
(178-182)
-
Brandon thinking of knocking on the door, but
doesn’t decide to (183-190)
-
Establishing shot again, walking down steps
(191-194)
-
Walks over to the window (195-197)
-
can see Rachel and her Boyfriend snuggled up
(198-202)
-
Cut back to Brandon’s face through the glass
(203-207)
-
Dripping paint from his painting (208-214)
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